罗伯特·莫里斯(Robert Morris)高清作品《Advertisement for Castelli-Sonnabend exhibition, April 6-27,》

作品名：Advertisement for Castelli-Sonnabend exhibition, April 6-27,

艺术家：罗伯特·莫里斯

年代：1974

风格：概念艺术

类型：照片

这幅作品是莫里斯1974年4月在卡斯特利和桑拿本德美术馆举办的展览的广告，这是他继续与艺术家琳达·本格利斯对话的一部分，他之前曾与琳达·本格利斯合作过电影项目。在《艺术论坛》杂志上刊登的广告中，莫里斯从腰部向上伸展着肌肉，只穿了SM装备：德国陆军头盔、飞行员太阳镜、钢链和带钉的项圈。莫里斯的超男性化自画像本身就很引人注目，但这种自画像在促使《艺术论坛》的页面出现一个引起巨大争议的形象方面却是很重要的：同一本杂志刊登了一则广告的中心折叠广告，上面刊登了一张Benglis的照片，除了一副太阳镜，一个钻石耳环，还有一副运动鞋。一个巨大的假。虽然莫里斯的形象几乎没有引起人们的注意，但本格利斯的广告却遭到了愤怒的骚动，这戏剧性地说明了性别的双重标准。有趣的是，最响亮的谴责声音之一是艺术评论家罗莎琳德·克劳斯，他实际上为卡斯特利·桑纳本德的海报拍摄了莫里斯的照片；克劳斯与艺术论坛的其他编辑一起，把这个广告称为“极度粗俗的对象”，成功地“引用”；残忍地对待自己，我们认为，我们的读者。

Title:Advertisement for Castelli-Sonnabend exhibition, April 6-27,

artist:Robert Morris

Date:1974

Style:Conceptual Art

Genre:photo

This work is an advertisement for Morriss April 1974 exhibition at the Castelli and Sonnabend galleries, that was part of his continuing dialogue with the artist Lynda Benglis, with whom he had previously collaborated on film projects. In the ad, featured in Artforum magazine, Morris is seen from the waist up, flexing his muscles and outfitted only in S M gear: a German Army helmet, aviator sunglasses, steel chains, and a spiked collar. While striking in itself, Morriss hypermasculine self-portrait is important for prompting an image that gave rise to a huge controversy on the pages of Artforum: a centerfold ad in that same magazine featuring a photograph of Benglis, naked but for a pair of sunglasses, a diamond earring, and sporting an enormous dildo. While Morriss image barely raised an eyebrow, the Benglis ad was met with an angry uproar that dramatically illustrated the sexual double standard. Interestingly, one of the loudest voices of condemnation against was the art critic Rosalind Krauss, who had actually photographed Morris for the Castelli-Sonnabend poster; along with other editors of Artforum, Krauss called the ad an object of extreme vulgarity that succeeded in brutalizing ourselves and, we think, our readers.